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Give yourself one point for each major flaw discovered, and two points for each minor flaw. If in doubt, err on the generous side. Add up your total points. Then use the following table to interpret your score:
| Score | Outcome |
|---|---|
| 0-5 | You see the good in everything. |
| 6-10 | Try this exercise again when rested. |
| 11-15 | Fair. You are objective about advertising. |
| 16-20 | Good. You pay attention to details. |
| 21-25 | Excellent. You're quite thorough, too. |
| 26+ | Have you considered a career in marcom? |
Not every ad in American Way is flawed. In fact, several competitors ran first-rate ads.
Want our opinion on what makes a good ad? Give us a call at (214) 234-9283 to schedule an appointment and we'll discuss this topic further.
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